Clocky is a hide-n-seek alarm clock

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Just today i came across this piece of information about an alarm clock that is designed by Gauri Nanda from MIT, U.S., who has become a minor celebrity after her work won the Ig Noble. Her creation Clocky is a shag covered alarm clock that runs away from you so you can't shut off the alarm and go back to sleep!! Hit its snooze button to shut it off and it waltzes away to find a hiding place - from which it continues to ring shrilly till you get out of bed. It is programmed to choose different hiding places each time the snooze button is pressed. According to the creator, she "wanted Clocky to be a troublesome pet that you love anyway."